Value Proposition Design (Book) (EN)
Why the book Value Proposition Design?
Gain a proven methodology for success, with value propositions that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. As a bonus, you'll have exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
How to use it?
The book includes instructions how to use the Value Proposition Canvas. It has many practical samples to design, to test and modify your value proposition.
What is it?
It is a very visual and practical book.
Paperback: 320 pages
Publisher: Wiley; 1 edition (October 20, 2014)
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