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Value Proposition - Value Map without trigger questions

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Why a Value Map?

With the Value Map you can solely concentrate your service and product offering. Start putting down ideas what you are able to offer or would like to offer. Then think which gains you want to create for the customer. Also include how you want to reflief customer's pain.

How do I do this?

This is Alex’s step-by-step process:

1. Write your ideas on our Stattys Notes XS or S and place the notes on your Value Map.
2. Prioritize your ideas.
3. Test your assumptions about the customer, meaning, "get out of the building" (as per Steve Blank).
4. Pivot and improve your assumptions from newly gathered insights.
5. Change values and benefit propositions according to your new findings.

What is it?

The Value Maps are available in English and German in different sizes. The Value Maps are reusable, when you write your ideas on our Stattys Notes.

The two last items on this offering include both the Customer Profiles and Value Maps in size A4. These are ideal for quick exercises for large audiences. Use these together with Stattys Notes XS.

Links & References

Blog Post from Alex Osterwalder on Value Proposition Canvas

Lean Startup from Eric Ries

Blog from Steve Blank



You can choose your size above. You can see our different offers below

Product code Name Size Material Language
381-BMG146 VP Canvas Value Map A1 33" x 23" (84.1 x 59.4 cm) paper 135g EN
381-BMG139 VP Canvas Value Map A2 23" x 17" (59.4 x 42 cm) paper 135g EN
More Information
brand strategyzer
Material Printed paper 135 g/m²
Weight in kg 1
Delivery We do our best to send within 0-2 days with DHL or Deutsche Post
VAT Number in EU While completing your online order, please make sure you fill in your VAT number, if you have one and the delivery is to an EU-country outside Germany. Otherwise we have to incl. 19 % VAT on your invoice
Online offering Our online offering is targeted for companies, registered business, freelancers and associations as well as authorities, schools and universities. German VAT added to all deliveries in Germany and EU deliveries without valid VAT number.
Country of Manufacture Germany
HTS Code 490110000


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