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Value Proposition - Customer Profile without trigger questions

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Why a Value Proposition Customer Profile?

With the Customer Profile you can and should concentrate solely on the customer. What are the jobs that the customer needs to get done? What are customers pains? What gains could the customer be interested?

How do I do this?

This is Alex’s step-by-step process:

1. Write your ideas on our Stattys Notes XS or S and place the notes on your Customer Profile.
2. Prioritize your ideas.
3. Test your assumptions about the customer, meaning, "get out of the building" (as per Steve Blank).
4. Pivot and improve your assumptions from newly gathered insights.
5. Change values and benefit propositions according to your new findings.

What is it?

The Customer Profiles are available in English and German in different sizes. The Customer Profiles are reusable, when you write your ideas on our Stattys Notes.

The two last items on this offering include both the Customer Profiles and Value Maps in size A4. These are ideal for quick exercises for large audiences. Use these together with Stattys Notes XS.

Links & References

Blog Post from Alex Osterwalder on Value Proposition Canvas

Lean Startup from Eric Ries

Blog from Steve Blank


Choose your material and size above. See our different offers below.

Product code Name Size Material Language
381-BMG145 VP Canvas Customer Profile A1 33" x 23" (84.1 x 59.4 cm) paper 135g EN
381-BMG138 VP Canvas Customer Profile A2 23" x 17" (59.4 x 42 cm) paper 135g EN
More Information
brand strategyzer
Material Printed paper 135 g/m²
Weight in kg 1
Delivery We do our best to send within 0-2 days with DHL or Deutsche Post
VAT Number in EU While completing your online order, please make sure you fill in your VAT number, if you have one and the delivery is to an EU-country outside Germany. Otherwise we have to incl. 19 % VAT on your invoice
Online offering Our online offering is targeted for companies, registered business, freelancers and associations as well as authorities, schools and universities. German VAT added to all deliveries in Germany and EU deliveries without valid VAT number.


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