Testing Business Ideas: Mit kleinem Einsatz durch schnelle Experimente zu großen Gewinnen, Buch (DE)

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Why Testing Business Ideas?

So test who will bind himself eternally!

If you have a business idea, it is a good idea to test it on the customer before scaling it. Since "Business Model Generation" not only start-ups know this, but also corporates and self-employed people. "Testing Business Ideas" is the most comprehensive collection of experiments to research customer wishes and user experiences ever in book form! 

How to use it?

The book provides blueprints for the optimal testing process for different types of products - hardware, software, services - and has lots of tips for practical implementation. Because not every experiment is suitable for every purpose. But every experiment can be conducted by teams as well as individuals.

 What is it?

"Testing Business Ideas" is the perfect complement to Business Model Generation and Value Proposition Design.


Paperback: 362 pages
Campus; 1 edition (March 11, 2020)
Language: German
ISBN: 978-3593511962


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