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Customer Progress Design Companion: Your AI-Enhanced Strategy Partner

Discover a New Era of Customer Research and Strategy Development. Let's Talk!

Welcome to the next step in customer research and strategy development. Our AI-supported Customer Progress Design Companion is here to revolutionize how you approach customer insights. Whether you're in customer research, marketing, business development, customer experience, or innovation, our tool and JTBD-framework is designed to enhance your capabilities. We're currently inviting interested professionals to discuss how our solution can be tailored to your specific needs. We can start from one interview we run together with you, you learn and should be hungry for more. Test us!

Features Highlight:

  • Ideate impactful actions from qualitative research
  • Craft Facebook campaigns that raise awareness authentically
  • Generate advisory content that guides customers in their solution search
  • Innovate product choices that resonate with customer needs
  • Design services that truly serve your customer's journey
  • Establish a solid data foundation for all your strategic initiatives
Prefer a direct conversation? Schedule a video call with us here:
Mikko Mannila or Eckhart Böhme

About the Tool:

Empowering Your Customer Research Journey
  • Feel Empowered, Not Inexperienced:
    Stepping into the world of Jobs to Be Done (JTBD) interviews can be daunting, especially if you're new to the process. Our tool is designed to guide you through every step, ensuring you feel confident and equipped, regardless of your experience level.
  • Effortless Transcription in Multiple Languages:
    No need to struggle with manual transcription of your interviews. Our AI-assisted tool effortlessly converts spoken words into text, supporting a wide range of languages. This feature not only saves time but also helps in accurately capturing the essence of your interviews.
  • Timely Analysis for Actionable Insights:
    Forget about delayed analysis that stalls your project. Our application provides timely, AI-driven analysis, helping you to quickly turn conversations into actionable data. This means you can make informed decisions faster and more efficiently.
  • Uncompromised Data Security:
    We understand the importance of keeping your data safe. Our application ensures absolute data security, giving you peace of mind that your sensitive information is protected at all times.
  • Seamless Integration with Mural:
    Upload and visualize your data in Mural effortlessly. Our tool's integration with this popular platform enhances your ability to collaborate and share insights with your team, making your research more impactful.
  • Deep Understanding of Customer Progress:
    At the heart of our tool is the ability to help you truly understand how customers want to make progress. By analyzing interviews with a depth of insight, our tool helps you uncover the underlying motivations and needs of your customers, leading to more effective and innovative solutions.
  • Investment and Offering:
    Note: While our beta phase is evolving, we invite you to join our discussions to understand how our tool can align with your goals. Details on pricing and subscription will be provided during our conversations.

5 Steps to succeed


About us

The CPD method was inspired by the Jobs to Be Done theory, popularized by Harvard Business School professor Clayton Christensen. The method and the Companion aim at democratizing customer research-based strategy development. This AI assisted application is developed based on the Customer Progress Design method by Eckhart Boehme, and inspired by co-creator Mikko Mannila, in collaboration with software developer, Python, OpenAI and AI enthusiast Jouni Tapionvaara. The tool embodies innovation and actionable insights.
The CPD Companion is brought to you in a cooperation between unipro solutions GmbH & Co. KG and Finnovations GmbH (Stattys).

Data privacy

Your data is yours. Keeping your data private is our utmost objective. We ensure your data, created via the OpenAI API remains confidential and is only available to you. Your data will not be used to train ChatGPT by OpenAI. The application was created to store only the absolute necessary data in a database to be functional. Our server is based in Frankfurt, Germany.

Questions or feedback?

Contact Eckhart or Mikko. We're here to guide you.

Ready to 10x customer research speed?

Free shipping to Germany for orders over 59€ net.