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Value Proposition Design (the book) in English

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How to develop products and services that customers want

Value Proposition Design

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  • Value Proposition Design


Why the book Value Proposition Design?

Gain a proven methodology for success, with value propositions that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. As a bonus, you'll have exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

How to use it?

The book includes instructions how to use the Value Proposition Canvas. It has many practical samples to design, to test and modify your value proposition.

 What is it?

It is a very visual and practical book.


Paperback: 320 pages
Wiley; 1 edition (October 20, 2014)
Language: English
ISBN: 978-1118968055

Additional Information

GTIN ISBN: 978-1118968055
Weight kg 0.852
VAT Number in EU While completing your online order, please make sure you fill in your VAT number, if you have one and the delivery is to an EU-country outside Germany. Otherwise we have to incl. 19 % VAT on your invoice
Online offering Our online offering is targeted for companies, registered business, freelancers and associations as well as authorities, schools and universities. German VAT added to all deliveries in Germany and EU deliveries without valid VAT number.
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