The Value Proposition Instruction Manual

In stock


Why an instruction manual for the Value Proposition Canvas?

The value proposition Canvas enables you to present and describe your offer or benefit to your customer in a better way. At the same time, you can ensure consistency in the plan you are offering, and verify the expectations of your customer.

From this booklet, you receive practical advice of how to use the canvas and how to avoid mistakes.

How do I use it?

The brief descriptions and explanations with appropriate visualizations are easy to understand and quick to apply. This booklet offers short, simple and concise support.

What is it?

Small 8-page guide for using the Value Proposition Canvas.


  • Ground Rules
  • Instructions
  • Best Practices
  • Frequently Committed Mistakes
More Information
Size10,5 x 14,8 cm
shipping unit1 booklet of 8 pages
MaterialPrinted paper 170 g/m²
Weight in kg0.09
DeliveryWe do our best to send within 0-2 days with DHL or Deutsche Post
VAT Number in EUWhile completing your online order, please make sure you fill in your VAT number, if you have one and the delivery is to an EU-country outside Germany. Otherwise we have to incl. 19 % VAT on your invoice
Online offeringOur online offering is targeted for companies, registered business, freelancers and associations as well as authorities, schools and universities. German VAT added to all deliveries in Germany and EU deliveries without valid VAT number.
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