Value Proposition Canvas A3 (16.5" x 11.7"), paper 300 g, (JP)

Why a Value Proposition Canvas?

Develop and test the value proposition of your products or services with this canvas from Alex Osterwalder. Alex recommends the use of this canvas together with “Lean Startup / Minimum Viable Product (MVP) from Eric Ries, and the principals of customer development from Steve Blank.

How do I do this?

This is Alex’s step-by-step process:

1. Write your ideas on Stattys S Notes, and place the notes on your value proposition canvas.
2. Test your assumptions about the customer, meaning, "get out of the building" (as per Steve Blank).
3. Customize your assumptions from newly gathered insights.
4. Change values and benefit propositions according to your new findings.
5. Build your MVP (Minimum Viable Product), and customize it according to your value propositions.

What is it?

Currently we offer you many sizes of Value Proposition Canvas as a high quality paper or PVC version and as complete BMG Toolkit. The canvas is reusable, when you write your ideas on our Stattys Notes.

This Canvas has a size of A3 (42 x 29.7 cm) and is printed on paper 300 g.

Links & References

Blog Post from Alex Osterwalder on Value Proposition Canvas

Lean Startup from Eric Ries

Blog from Steve Blank