The Value Proposition Instruction Manual

Why an instruction manual for the Value Proposition Canvas?

The value proposition Canvas enables you to present and describe your offer or benefit to your customer in a better way. At the same time, you can ensure consistency in the plan you are offering, and verify the expectations of your customer.

From this booklet, you receive practical advice of how to use the canvas and how to avoid mistakes.

How do I use it?

The brief descriptions and explanations with appropriate visualizations are easy to understand and quick to apply. This booklet offers short, simple and concise support.

What is it?

Small 8-page guide for using the Value Proposition Canvas.

Content:

• Ground Rules
• Instructions
• Best Practices
• Frequently Committed Mistakes