Online course

Building The Transformational Company – How I got started

BTC Academy master the framework

Where did that come from?

I did not see it coming. This time it was not the competition, not the supply chain or the fulfillment partner. It was Covid-19. The date for me was March 13, 2020. Little did I know that my visit in the evening to an Italian restaurant was the last for months.

Our Stattys core business is to design, produce, and deliver workshop material used in offline workshops. If this situation would be a Transform! Simulation, we just got the Covid-19 bust card. A lockdown for a two-month period was not going to be good for our business. What followed was more of a shock than anything else. There was an urgent need for a transformation, a new business model...

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COVID-19 Schock - A Strategy to Recover

Corporate Survival in the Age of COVID-19

When is a good time to start a strategy session?


If you are like most of us, you probably did not have a strategy for COVID-19. Not even in our wildest dreams, could we have imagined something like that to come and change our lives and businesses overnight.

According to Christian Rangen, founder of Strategy Tools and global strategy and innovation authority on dealing with near-term scenarios, there are three types of transformations....

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